Jeremy Bodenhamer

Entrepreneur, Husband, Dad and CrossFit enthusiast

Hi, I'm Jeremy. I like solving problems, spotting opportunity and making things better. I love my family, nonfiction, surfing and well run businesses. I started my first business when I was twelve and I've been an entrepreneur ever since. I'm currently the CEO of Hawk Applications. We built ShipHawk, a revolutionary online application that will allow you to overnight a letter, or an M1 tank, all from your living room or mobile phone - in less than 3 minutes. Yep, pretty cool! I make my living building businesses and consulting about business growth and online marketing. I love helping people make their companies more successful, so if you have any questions, send them over. Thanks for looking me up. Let's connect on Linkedin or Twitter.

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fastcompany:

Did you finish all those chips at lunch (even though you vowed to only have half)? Here’s why.

The Extraordinary Science of Addictive Junkfood

“So why are the diabetes and obesity and hypertension numbers still spiraling out of control? It’s not just a matter of poor willpower on the part of the consumer and a give-the-people-what-they-want attitude on the part of the food manufacturers.

What I found, over four years of research and reporting, was a conscious effort — taking place in labs and marketing meetings and grocery-store aisles — to get people hooked on foods that are convenient and inexpensive.”

Check out the full NY Times article here.

Great article.

fastcompany:

Here’s why Twitter software engineer Buster Benson or Y Combinator founder Paul Graham think that you need to learn to love to toil.

The personal slog

Writing on his always-interesting SVBTLE blog, Benson says there are different modes of work:

  1. Introspection: Finding yourself.
  2. Exploration: Finding everything else.
  3. Goal-making: Based on values found during introspection.
  4. Strategy-making: Hypotheses about how to achieve your goals.
  5. Experimentation: Trying things, playing, iterating.
  6. Finding fit: Person/universe fit.
  7. Slogging: Executing. Doing the work.

Each draws on different moods, states of mind, and brainwaves, Benson says, and we tend to excel at some and suck at others.

These processes don’t happen sequentially; they’re simultaneous. If your workflow is a startup, its organization is flat: Each mode is strongest when the others are strongest, and neglecting one hurts the others.

And it’s the slog that’s getting things done.

An inquiry into human schlepping

Paul Graham is Silicon Valley’s godfather who defines what makes a startup a startup (growth) and what a founder really is: an economic research scientist. Part of that research is schlepping.

“One of the many things we do at Y Combinator is teach hackers about the inevitability of schleps,” he writes in a recent post. “(They) are not merely inevitable, but pretty much what business consists of.”

We don’t like schleps, Graham says, and that dislike provokes an unconscious blindness. We are, unknown to ourselves, pulling away from doing hard stuff (like seeing your friend in Queens).

But because everyone’s scared of the schlep, the toils are doubly valuable.

So keep calm and schlep on.

Here’s the full story.

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